Opening a small business - Bad Dog Nation

So, I decided to take the plunge and open my own small business. This process and adventure has tested my limits, challenged my sanity, and occasionally had me questioning some life choices... But fear not, because opening a new small business is also a rewarding journey filled with excitement, growth, and the occasional happy dance. Fortunately I have a good support group that keep encouraging and pushing me forward.

Why did I think this was a good idea?

Before we dive headfirst into the chaos, let's take a moment to reflect on the questionable decision-making skills that led me here. Was it the allure of being my own boss? The dream of financial independence? My many year's long passion of twiddling with designs on my computer? It was definitely NOT my love for spreadsheets and tax forms. Whatever the reason, I buckled up and tried to embrace the rollercoaster ride.

Step 1: The paperwork nightmare

First things first, navigating the treacherous waters of paperwork. The never-ending stream of forms, permits, licenses, and legal jargon that will make your head spin faster than a tilt-a-whirl and grow the urge to set everything on fire.

Step 2: The budgeting rollercoaster

With paperwork (mostly) out of the way, tackling the financial side of things. The wild ride of getting samples, budgeting, forecasting, and praying to the accounting gods for mercy. The frustration of finding unexpected expenses, the heart-stopping panic of realizing I forgot to account for taxes, and the sheer joy of finally balancing your books at the end of the first month.

Step 3: The marketing maze

With the paperwork and finances somewhat under control, it's time to spread the word about the Bad Dog Nation. The marketing maze is brain numbing. Navigating through a jungle of social media algorithms, SEO strategies, advertising options, hashtags, analytics and the search for the elusive secret formula of spreading the word. 

Step 4: The Grand Opening

As the grand opening approached, I braced myself for the excitement of my first sale and the disappointment of slow days. Keeping a smile on my face, even when I felt like hiding under my desk and binge-watching dog videos.

Step 5: The never-ending adventure

Opening a new small business is not for the faint of heart. It's a never-ending adventure filled with ups and downs, twists and turns, and more surprises than an advanced protection trial. But amidst the chaos, I've found moments of pure joy, personal growth, and the satisfaction of building something from scratch. So, buckle up pack! I'm doin g my best to keep this thing rolling and hope to bring you great new options in working dog apparel for years to come!

Back to blog